Heder Bank

Heder Bank is a Norwegian digital bank specializing in retail banking services with a focus on responsible lending and savings products. Operating as a fully online bank without physical branches, Heder Bank targets customers with strong financial management habits, offering better interest rates and terms to those who demonstrate financial responsibility. The bank was formerly known as MyBank ASA before rebranding to Heder Bank.

With a business model emphasizing transparency, competitive interest rates, and digital-first service delivery, Heder Bank positions itself as a new category of bank that rewards financially responsible customers. The bank launched its full operations in 2019 and is undergoing significant transformation as it expands its product offerings.