PC Financial
in Canada 🇨🇦
Crypto-Friendliness
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About PC Financial in Canada
PC Financial, officially known as President's Choice Financial (Services financiers le Choix du Président in French), is the financial services brand of Loblaw Companies, Canada's largest supermarket chain. Operating as a federally chartered bank through President's Choice Bank, PC Financial provides digital-first banking services including credit cards, personal banking, and insurance products. With over 3 million cardholders, PC Financial is known for its no-fee banking philosophy and integrated rewards program that allows customers to earn PC Optimum points on everyday banking activities and purchases. The institution pioneered the concept of retail-based financial services in Canada, offering banking through supermarket locations and digital channels.
In December 2025, Equitable Bank (EQB) entered into a definitive agreement to acquire PC Financial from Loblaw Companies for $800 million, marking a significant transition for the brand.