Question 1

What is Family First Credit Union of Rochester, NY (Family First CU)?

Accepted Answer

Family First Credit Union of Rochester, NY (Family First CU) is a community-focused federal credit union serving the Greater Rochester area with over $329 million in assets and approximately 14,742 members. Headquartered in Rochester, New York, the credit union provides comprehensive financial services including checking and savings accounts, consumer and business lending, mortgage services, and digital banking solutions. Family First operates six branch locations across Monroe and Wayne Counties, delivering personalized member service rooted in values of family, integrity, relationships, service, and trust.

Question 2

When was Family First Credit Union of Rochester, NY (Family First CU) founded?

Accepted Answer

Family First Credit Union was founded in 1969, originally established to serve educators employed by the Penfield school district. The credit union was initially known as Penfield Federal Credit Union, reflecting its original focus on serving school employees in the Penfield area.

In 2000, the institution transitioned to a community credit union charter, significantly expanding its membership eligibility. This evolution allowed Family First to serve a broader base of individuals living, working, worshiping, or attending school in its defined service area. The name change from Penfield Federal Credit Union to Family First Federal Credit Union reflected this expanded community mission and commitment to serving families throughout the Greater Rochester region.

Question 3

Where is Family First Credit Union of Rochester, NY (Family First CU) headquartered?

Accepted Answer

Family First Credit Union is headquartered at 2520 Browncroft Boulevard in Rochester, New York. This Penfield location serves as both the main office and one of the credit union's six branch locations throughout the Greater Rochester area.

Question 4

Where does Family First Credit Union of Rochester, NY (Family First CU) operate?

Accepted Answer

Family First Credit Union operates throughout the Greater Rochester area in New York, with six branch locations strategically positioned to serve members across Monroe and Wayne Counties. The branch network includes locations in:
• Penfield (headquarters): 2520 Browncroft Boulevard, Rochester, NY 14625
• East Rochester: 375 Fairport Road, East Rochester, NY 14445
• Greece: 1110 Long Pond Road, Rochester, NY 14626
• Henrietta: 1225 Jefferson Road, Suite 205, Rochester, NY 14623
• Webster: 850 Ridge Road, Webster, NY 14580
• Le Roy: 110 West Main Street, Le Roy, NY 14482

As a community credit union, Family First serves individuals who live, work, worship, or attend school in its defined geographic service area. Members also have access to over 5,000 shared branch locations nationwide and nearly 30,000 surcharge-free ATMs through cooperative networks, enabling banking services beyond the immediate Rochester region.

Question 5

What services does Family First Credit Union of Rochester, NY (Family First CU) offer?

Accepted Answer

Family First Credit Union offers a comprehensive range of financial services designed to meet the diverse needs of its members:

Deposit Accounts: Checking and savings account bundles that simplify personal finances, individual retirement accounts (IRAs), and share certificates. The credit union emphasizes straightforward account structures with competitive dividend rates.

Lending Services: Auto loans, personal loans, student loans, debt consolidation loans, home equity lines of credit, and first and second mortgage products. Both consumer and business lending are processed and serviced locally by Family First staff, enabling personalized service and community-focused decision-making.

Mortgage Services: Comprehensive residential mortgage lending including first-time homebuyer programs, home purchase loans, refinancing options, and home equity products. All mortgage underwriting and servicing is handled in-house by the credit union's mortgage team.

Business Services: Commercial lending and business banking services to support local entrepreneurs and small businesses throughout the Rochester area.

Digital Banking: Robust online banking platform and mobile banking app enabling members to check balances, transfer funds, deposit checks remotely, pay bills, view e-statements, and manage accounts 24/7. The digital platform includes mobile alerts and account management features for convenient access to accounts from anywhere.

Credit Cards: VISA credit card programs with competitive rates and member-focused benefits.

Additional Services: Financial planning resources, member education programs, and access to nationwide ATM and shared branching networks for convenient banking while traveling.

Question 6

What makes Family First Credit Union of Rochester, NY (Family First CU) unique?

Accepted Answer

Community Commitment: Since its founding in 1969, Family First has maintained an unwavering commitment to supporting and giving back to the Rochester community. The credit union actively participates in local events, sponsors community initiatives, and provides scholarships through its annual Len Szumiloski Scholarship program, now in its 18th year.

Workplace Recognition: Family First has been recognized as a Top Workplace for three consecutive years (2022-2024), demonstrating its commitment to creating an inclusive and fulfilling employee experience. This workplace culture translates directly into superior member service and employee longevity.

Local Decision-Making: Unlike many financial institutions that send applications to regional or national processing centers, Family First processes and services all mortgage and business loans locally. This enables faster decisions, personalized service, and lending that reflects true understanding of the Rochester market and community needs.

Member-Focused Values: The credit union operates on core values of family, integrity, relationships, service, and trust. Member testimonials consistently highlight the personal attention and genuine care provided by staff, with members describing the experience as being treated "like family."

50+ Years of Stability: With more than 50 years serving the Rochester area, Family First has demonstrated financial stability and sustainable growth while maintaining its community-focused mission. The credit union has evolved from serving Penfield school employees to becoming a full-service community financial institution with over $329 million in assets.

Scholarship and Education Programs: The credit union invests in the future of its community through annual scholarship programs supporting local students pursuing higher education, particularly the Len Szumiloski Scholarship which honors the legacy of community service.

Question 7

What type of financial institution is Family First Credit Union of Rochester, NY (Family First CU)?

Accepted Answer

Family First Credit Union of Rochester, NY is a federal credit union chartered and regulated by the National Credit Union Administration (NCUA). As a federal credit union, Family First operates under federal charter number 19304 and adheres to federal credit union regulations.

The institution functions as a not-for-profit financial cooperative, meaning it is owned by its members rather than outside shareholders. Each member has equal voting rights in credit union governance regardless of account balance, embodying the democratic "one member, one vote" principle.

Family First operates as a community credit union, with membership open to individuals who live, work, worship, or attend school within its defined geographic service area in the Greater Rochester region. This community charter allows the credit union to serve a broad base of individuals and families rather than being restricted to a specific employer or association.

As a federally insured credit union, all member deposits are insured up to $250,000 by the National Credit Union Share Insurance Fund (NCUSIF), which is backed by the full faith and credit of the United States government. This provides members with the same level of federal deposit insurance protection as FDIC insurance at traditional banks.

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About Family First Credit Union of Rochester, NY (Family First CU) in the United States