Bluestep Bank Finland

Bluestep Bank Finland (officially Bluestep Bank AB (publ), filial i Finland) is the Finnish branch of Bluestep Bank AB, a Swedish specialist mortgage bank now operating under Enity Bank Group AB (publ) following a name change in December 2024. The branch was established in mid-2020 to provide tailored mortgage solutions to Finnish customers who face challenges with traditional bank financing.

Bluestep Bank Finland focuses on customers with alternative forms of employment, variable incomes, non-standard income patterns, or limited credit history—segments often underserved by traditional Finnish banks that rely heavily on automated credit assessments. The branch takes a personalized approach, evaluating customers' overall financial situations and future prospects rather than solely relying on credit history.

As part of the broader Bluestep/Enity Group, which reported SEK 30.5 billion in total lending as of September 2025 (8.9% year-over-year growth), the Finnish branch contributes to the group's Nordic expansion strategy. The Finnish portfolio demonstrated remarkable 94% growth by Q4 2024, reflecting strong market reception.