Question 1

What is Excite Credit Union (Excite CU)?

Accepted Answer

Excite Credit Union is a member-owned financial cooperative serving more than 45,000 members across multiple counties in California and North Carolina. Headquartered in San Jose, California, the credit union holds over $615 million in total assets. Excite CU operates with a clear purpose: to give everyone the chance to build a financially stronger future, so together they can build a stronger community.

The credit union focuses on treating members like neighbors, not numbers, and is committed to getting members' money to work as hard as they do. Excite emphasizes financial wellness, community engagement, and accessible banking solutions for diverse communities.

Question 2

When was Excite Credit Union (Excite CU) founded?

Accepted Answer

Excite Credit Union was founded in 1952 by a small group of visionary General Electric employees. Originally serving GE workers and their families, the credit union has evolved significantly over its more than 70 years of operation.

In April 2019, the credit union underwent a major transformation when Alliance Credit Union officially became Excite Credit Union, adopting a new name and brand identity to better reflect its mission and values. This rebrand represented a strategic shift to emphasize the credit union's commitment to exciting possibilities for members and communities, while maintaining its long-standing cooperative principles.

Question 3

Where is Excite Credit Union (Excite CU) headquartered?

Accepted Answer

Excite Credit Union is headquartered at 265 Curtner Avenue in San Jose, California. The credit union also maintains a significant presence at 151 Bernal Road in San Jose, serving as an operational center for member services.

Question 4

Where does Excite Credit Union (Excite CU) operate?

Accepted Answer

Excite Credit Union operates in six counties across two states. In California, the credit union serves Santa Clara, San Mateo, Alameda, Santa Cruz, San Francisco, and Monterey counties. In North Carolina, Excite serves New Hanover, Pender, and Brunswick counties.

In 2019, Excite received approval from the National Credit Union Administration (NCUA) and California Department of Oversight to expand its field of membership to include Santa Cruz, San Francisco, and Monterey counties, extending services to an additional 1.3 million potential members throughout the Bay Area. Membership is open to anyone who lives, works, worships, or attends school in these counties, as well as businesses located in these areas.

While Excite does not have physical branches in all counties within its field of membership, the credit union services members through online and mobile banking, participation in the credit union shared branching network, and a wide network of free ATMs. The credit union also partners with approximately 400 Community Business Partners (employers) throughout California and North Carolina, offering exclusive benefits to their employees.

Question 5

What services does Excite Credit Union (Excite CU) offer?

Accepted Answer

Excite Credit Union provides traditional banking products alongside innovative financial wellness tools. Deposit products include savings accounts (including the specialized Step Up Savings account with high interest rates and incentives to promote saving habits), checking accounts, money market accounts, and share certificates (CDs).

Lending services encompass auto loans, personal loans, mortgages, home equity loans and lines of credit, and credit cards. The credit union offers both secured and risk-based loan products to accommodate members with varying credit profiles.

Digital banking capabilities include robust mobile banking, online banking with bill pay, mobile check deposit, e-statements, account aggregation, remote deposit capture, and external account transfers. Members can access their accounts 24/7 through user-friendly digital platforms.

Excite places strong emphasis on financial education, providing resources, workshops, financial counseling, and first-time homebuyer programs. The credit union also offers insurance and investment sales through affiliated partners to help members with comprehensive financial planning. Additional services include money orders, overdraft protection, and business banking solutions.

Question 6

What makes Excite Credit Union (Excite CU) unique?

Accepted Answer

Excite Credit Union distinguishes itself through its strong commitment to community impact and financial inclusion. The credit union has secured the naming rights for Excite Ballpark, home of the San Jose Giants, demonstrating significant community investment and visibility in the region.

The Excite Foundation plays a central role in the credit union's community engagement, focusing primarily on Children's Savings programs and disaster relief. Through programs like Step Up Savings, Excite has opened over 1,000 youth savings accounts in recent years, helping young people and foster youth build financial stability early in life. These accounts are specifically directed toward community partners working with foster youth and low-income neighbors, reflecting the credit union's values-based approach to service.

Excite's purpose-driven mission emphasizes treating members like neighbors and creating lasting relationships rather than transactional interactions. The credit union actively supports local charities, sporting events, and financial education initiatives throughout its service areas. As a low-income designated credit union, Excite demonstrates commitment to serving economically diverse communities and promoting economic mobility through accessible financial products and education.

Question 7

What type of financial institution is Excite Credit Union (Excite CU)?

Accepted Answer

Excite Credit Union is a state-chartered credit union insured by the National Credit Union Administration (NCUA) and regulated by the California Department of Financial Protection and Innovation. The credit union holds charter number 68441 and operates under California state oversight.

As a member-owned financial cooperative, Excite operates on a not-for-profit basis where members are both customers and owners. The cooperative structure ensures democratic governance, with members having voting rights in credit union affairs. This model allows Excite to prioritize member benefits and community impact over profit maximization, returning value to members through competitive rates, lower fees, and enhanced services.

Question 8

What is the Excite Foundation?

Accepted Answer

The Excite Foundation is the philanthropic arm of Excite Credit Union, established to enhance the lives of people living in communities served by the credit union. The foundation's primary focus is Children's Savings programs, working to ensure every child has a savings account and an opportunity to afford college, regardless of where they live.

The foundation partners with community organizations to scale impact throughout East San Jose and beyond. In addition to youth savings initiatives, the Excite Foundation stands ready to respond to natural disasters including fires, earthquakes, hurricanes, and floods by raising tax-deductible donations that can be quickly deployed to victims or proven community partners.

Excite Credit Union (Excite CU)

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About Excite Credit Union (Excite CU) in the United States